This dynamic pregnancy test quiz is used by Heartbeat International’s Option Line to connect with clients who think they may be pregnant and want to learn more about the symptoms they are experiencing. The quiz has been tested and refined to create an engaging experience and...
More Than a Feeling?
Does your center have a brand? Creating a brand for your center is one of the most important components to your marketing plan only second to knowing your client or audience. Your brand should include certain guidelines, such as, logo formats, fonts, colors, voice,...
Option Line – 24/7/365 Help for Your Clients
This week I talked with Director of Option Line, Nafisa Kennedy, about some of the questions you may have about choosing to have the Option Line phone number and chat on your websites. Why should I have the Option Line chat and phone number on...
Jenn's Question of the Month: What do I need to include on my client-focused website?
Jenn here! Welcome back to another edition of Jenn’s Question of the Month, where I will cover a commonly asked question that we get from those throughout the pregnancy help community. Last month was focused on the importance of a Pregnancy Help Organization having two separate websites for...
Why Give Your Marketing Strategy a Year?
Client Traffic Fluctuations and Your Marketing Strategy My name is Jennifer Ellis. Don’t be confused! Yes, there are two Jennifers at Extend. Jennifer (Jenn) Breymaier is your Sales and Customer Service Specialist, and I am your Customer Support Specialist with Extend Web Services. You may see...
Marketing in 2023 - What you need to know.
The second half of 2022 brought significant changes to the prolife movement and pregnancy help community. Nearly every facet of the lifesaving work happening across our nation and around the world had been affected and the realm of digital marketing is no exception. The most notable...
Jenn’s Question of the Month: Why have two separate websites?
My name is Jennifer Breymaier and I am with the Extend Team here at Heartbeat International. I have been with Extend for almost five years and I truly love working with each of you every day, partnering with you and doing all that we can to...
Abortion Information: Should I Have It on my Client Website?
In response to the Dobbs decision that reversed Roe v. Wade, we have had many centers contacting us about the abortion information they have on the Be Informed pages of their websites. Some states have completely banned abortion in light of the decision, while in other states, it is still legal within certain...
Defending Your Online Reputation
This past week has seen the Pregnancy Help Community placed under attack once again by pro-abortion activists. Masking their slanderous campaign as an attempt to “end the deception” of what they have labeled as “predatory fake abortion clinics”, a small group of activists has called their...