Search Engine Marketing Strategies for Pregnancy Help Organizations - Part 1: SEM Starter Kit
When a women is facing a crisis pregnancy, she usually looks online for help or answers. We want to make sure the help she finds is your Pregnancy Help Organization. But how can you make sure that happens in the most cost-effective way?
A good online strategy uses multiple tools: your website, online directories, back-linking, advertising, online media, and more. This series will show you which tools are the most important (and cost-effective) for your organization.
First things first!
Next things next.
You probably won’t employ every strategy available, and you probably shouldn’t. An organization in a small town with no competition would likely use the top 2 or 3 methods, while one in New York City should probably use the top 6. No matter what your situation, initiating these tools in the order suggested, and will get you the most effective results possible.