How to Create a Social Media Content Calendar

 Keeping up with social media can be challenging, from maintaining consistency to deciding what to post each day. A well-planned content calendar can take the stress out of daily posting and help you stay organized. In this blog, we’ll share practical tips and strategies to create a content calendar that works for you!

1. Choosing Your Content Schedule – Decide how often and when you want to post. A good starting point is 3-4 times per week to maintain visibility and engagement. Don’t forget to switch it up with feed posts, stories, videos, etc. Make sure to check your social media analytics to see when your followers are most engaged. This way, you’ll know the best times to post your content!

2. Picking the Type of Content You Want to Post – Keep your message consistent and impactful. Here’s an example of an easy weekly structure:

• Monday: Encouraging quote or scripture
• Wednesday: Informational post (e.g., information on services, pregnancy facts, etc.)
• Friday: Testimonial or success story
• Sunday: Inspirational post (something inspirational can be just what your audience needs!)

3. Using Scheduling Tools – Platforms like Meta Business Suite, Cloud Campaign, or Hootsuite allow you to schedule posts in advance, so you don’t have to stress about creating a new post each day. These scheduling tools are very helpful, but most social platforms allow you to schedule posts ahead of time as well.

4. Stay Flexible – Adapt and Engage! – Social media is always evolving, and being open to adjusting your calendar allows you to stay relevant, engaged, and continue growing your visibility. Sharing real-time content—such as event photos, behind-the-scenes moments, or donor appreciation posts—not only makes your account feel more personal and authentic but also strengthens your connection with your audience. These posts help highlight your mission in action, celebrate community involvement, and encourage more engagement. So, if something comes up, don’t hesitate to shift your schedule and share!

By planning your posts ahead, your social media becomes engaging, effective, and stress-free—helping you reach more women with life-affirming messages.

💡 Need help managing your social media? Extend Web Services specializes in marketing for pregnancy centers. Let’s create a strategy that works for you!