Meta Madness - What You Need to Know about Recent Changes...

Meta Making Major Changes to Enhance Security for Its Users

In the past couple months, Meta—the parent company of Facebook, Instagram, and other platforms—implemented several updates to delete old and inactive accounts as well as bot accounts across each of these platforms. Meta received many complaints in the past year from users about bot or fake accounts taking over these platforms. To remedy this, Meta started deleting suspicious accounts by the thousands each day. This is a step to increase the security of each platform as well as improve the user experience within the Meta platforms.

However, because of this change, larger accounts have seen a significant drop in their following. Although this could be alarming for larger companies, this is simply because the Meta update is removing a vast majority of those inactive accounts. In this article, we will explore the other changes Meta is beginning to implement. 

Targeting of Inactive and Bot Accounts

One of the biggest changes that Meta is making is deleting inactive accounts and accounts that are discovered as bots. Over the years, social media platforms continue to grow and sadly that includes a number of fake accounts providing false information created with malicious intent such as identity theft, phishing attempts, etc. While the growth of the social media industry has many positive elements in our community, there are these unfortunate cases where harmful activity is present now more than ever. 

The Impact on User Experience

These changes are being made to create a more genuine and positive experience for Meta users. Meta’s goal is to make an experience that is designed and tailored to everyone uniquely. Their means to achieve this is by reducing the number of ads in feeds and making the ads shown based on personal likes and activities found online. This way, each user will have their Meta space geared towards what they want to see and experience with each platform. 

Additionally, Meta hopes the detection and deletion of these inactive and bot accounts will help with the security of each platform. Bot accounts are usually used for harmful or false content targeting Meta users. By purging these accounts, Meta will be able to create a safer place for their users to enjoy each platform. With these changes and updates, Meta is taking large steps to ensure the trust and confidence from their users on what the Meta platform is becoming for them.

What This Means for You

One of the bigger changes Meta has made is the enhancement of its ad management platform. They have increased their targeting abilities, specifically the ability to target on a more personal level, ensuring their users can find quality followers, viewers, etc.

Meta also has started to introduce the use of AI and the abundance of updates that brings. The different AI updates include: more assistance when creating, more languages available to users, and AI image generation. These updates will help improve the content we see overall.

Some of the recent updates include enhancements to privacy settings, giving users more control over their data and information as well as who can access it. Along with that important change, Meta has implemented a stronger 2 step-verification plan. This update will increase security when user’s login on each platform and make bot interference less likely. 

Meta Moving Forward

With these updates, Meta wants to create a safe place for its users to enjoy and utilize without the fear of improper security. We have already seen these changes put into effect on several accounts. Thousands of inactive and bot accounts are being deleted so that we may have a more positive experience across all Meta platforms. We hope to see these solutions continue to create a more personalized experience for users. 

Additionally, with the AI updates, we should see improvements in ad management, specialized ad targeting, and AI generated content/caption creation. With these updates, we, as users, can create more specialized ads where we can target an audience more effectively and reach people with a message of hope better. Along with that, users will be able to fine tune their captions, bio’s, etc. With these specific updates, we should find that Meta has broadened their scope of what their users can accomplish while also specifying what each user can do in relation to their needs. 

Meta is attempting to clean up its platforms, ensuring inactive and bot accounts stay at a minimal amount. This way, we will be able to see a more secure, safe, and positive Meta for our digital outreach purposes.