About Us

Our History

Extend Web Services was developed in August of 2007 to meet the website needs of Pregnancy Help Centers. We realized the need to make sure that Pregnancy Help Centers had a web presence while providing accurate and up to date information regarding the most important topics. We have utilized the expertise of Heartbeat International's Medical and Legal Advisory Board with the talents and skills of our Web Administrative staff to provide Pregnancy Help Centers with professional and accurate websites.

Our Mission

We realize that you have more important work to do than design a new web page or troubleshoot a web program. Extend Web Services sets you free to focus on your core mission while still giving you the strong online presence your clients need. Don't spend thousands of dollars creating a website. Through Extend Web Services, you can have a high-impact client website with minimal investment.

Our team has many years of experience designing and developing websites. We are experts at making sure your website is attracting the abortion-minded client and representing your center in a way that will make your clients feel comfortable with the service they will receive. Most importantly, we have a passion for this movement and we are answering the call of God on our lives by providing this service to you!


Our Team

Your Partners in Pregnancy Help

Christy Poloni

Coordinator

Christy has been on staff with Heartbeat International since 2009. Having served a variety of roles within Heartbeat, Christy joined Extend Web Services as it's Coordinator in 2012.

Functioning in several areas of the EWS team, Christy helps to build and maintain client websites, manage Pay-Per-Click campaigns, coordinate and troubleshoot billing and sales matters, and provide daily customer support.

Having experienced her own unexpected pregnancy, Christy is committed to helping women in crisis find the help and resources they need.

Timothy Stephens

Developer, Designer, Digital Marketing Specialist

Tim has served the non-profit community through web and digital design and development, graphics and illustration services, and digital marketing solutions for over 6 years. His experience in creating relevant and effective websites and marketing campaigns provides a solid foundation for the Extend Web Services digital products offering.

Tim has been a supporter of the Pregnancy Help movement since High School, where he performed in musical groups benefiting local pregnancy and adoption centers.

Tim has been a consultant for Heartbeat International and Extend Web Services since 2014 and came on staff in June of 2016. He and his wife and their three children live in the Central Ohio area.

Phil Petrella

Sales and Customer Service Specialist

Phil is a servant leader with extensive experience in sales, customer success, and relationship management. With an MBA and a Bachelor of Science in Computer Science, Phil brings an excellent mixture of sales and technical knowledge to his position as Sales and Customer Service Specialist for Extend Web Services.

Phil is passionate about saving lives and has been a supporter of the movement for many years. That’s why, after 20+ years in the software business, he was thrilled to join the Extend Web Services team in June of 2017.

Jim Hayes

Customer Service Specialist

With a background in Software (Penn State) and Mechanical Engineering (University of Wisconsin – Madison), Jim started professional life in Locomotive Repair and moved through Space Vehicle manufacture. After working within Energy Services, he now writes custom software and applications for his own business. 

Always the consummate Engineer, he loves to build, create, and explore the awesomeness of God’s Creation. To that end, his yard and home are filled with gardens, fruit trees, furniture he has built, and of course, coffee mugs – the mementos of places visited and projects worked on. 

Jim is husband to DonnaLee, and father of 2 grown children – one of whom is married and also works for Heartbeat; the other is getting settled in his new job as a chemist.

While in High School, Jim was profoundly struck when the need for Pregnancy Support reached national and world awareness, and committed to helping wherever possible. Together with DonnaLee and their 2 children, they fostered around 20 newborns as new parents sorted out their lives and confirmed the choices made. Having to lay that work aside for a time, he was delighted to find a need of technical services within the Pregnancy Help movement and, in 2017, he joined the Extend Web Services team.

Bri Laycock

Heartbeat International
Senior Director of Ministry Solutions

Bri has been on the forefront of Pregnancy Help since 2003, when she joined the ranks at Option Line as a consultant. In 2010, she was made the Director of Option Line where she oversaw the call center's rapid growth to receiving over 19,000 contacts per month.

In February of 2017, Bri was made Senior Director of Ministry Solutions at Heartbeat International, where she oversees client-facing operations including Extend Web Services, Next Level CMS, and Option Line.

Jay Hobbs

Heartbeat International
Director of Communications and Marketing

Part-time thinker, full-time husband, daddy, pastor, and baseball fan, Jay Hobbs serves as Editor in Chief of PregnancyHelpNews.com. Prior to the site's launch in January 2015, Jay enjoyed a *lucrative career in small college sportswriting. Jay has been part of the staff at Heartbeat International since 2012, and currently serves as Director of Communications and Marketing. Jay's writing has appeared at The Washington TimesThe FederalistThe Daily Signal, The Christian Post and The Gospel Coalition, as well as several national pro-life news outlets.

Jay assists Extend Web Services in its marketing and messaging efforts.