One of the primary benefits of running a Performance Max campaign is the ability to leverage image and video content in your ads. Having polished, engaging visual advertisements adds a further layer of legitimacy to your center when users come across your ads online. Standard text...

In today’s world, your pregnancy center’s message matters more than ever. But if you don’t have a social media communication plan, chances are your efforts feel reactive, inconsistent, or even overwhelming. Whether you're trying to reach clients, engage donors, or raise community awareness, a plan helps...

It has been my pleasure to serve the customers at Extend for the last few years as you seek to reach and rescue the women and families in your community. I have truly enjoyed interacting with each of you and assisting you with whatever it was...

When people give to your organization, they’re doing more than making a financial transaction—they're investing in your mission. For pregnancy centers and maternity homes, strong donor relationships don’t just help meet budget goals; they help sustain life-saving work for years to come. But how do you...

One of the biggest differences between a Performance Max and standard Search Ad campaigns is that Performance Max does not leverage keywords. Instead, it uses a slightly different tactic to get your ads in front of relevant audiences–Search Themes. Simply put, Search Themes are signals that...

In today’s noisy digital world, it's not enough to simply “get the word out.” If your content is speaking to everyone, chances are it’s connecting with no one. That’s why knowing your demographic—truly knowing them—is one of the most important foundations for effective social media marketing....

Email marketing is one of the most powerful tools you have—and one of the most underused. Whether you're trying to connect with donors, reach volunteers, or stay top of mind with your community, email lets you speak directly to people who already care about your mission....

Branding isn’t just about looking good—it’s about being recognizable, reliable, and trustworthy. For pregnancy help organizations, consistency in how you present yourself can make all the difference. When a woman is searching for help, your brand might be her very first impression of who you are....

SEO might sound like something only tech people worry about, but it’s actually one of the most effective ways to help the right people find your website. The best part? You don’t have to be an expert to start seeing results. With just a few simple...

In pregnancy help, your mission is rooted in compassion, truth, and life-affirming care. But in today’s digital world, being effective online often means using marketing tools and strategies that can sometimes feel “corporate” or commercial. So how do you promote your services, reach more women and...

For pregnancy centers, social media isn’t just about likes and follows—it’s a bridge. A bridge from uncertainty to clarity. From scrolling to showing up. From awareness to appointment. But how do you actually get there? At Extend Web Services, we help pregnancy help organizations use social...

We’re all involved in the pro-life movement, and in such a large movement we tend to have long contact lists. How can you make your emails land in the inbox rather than the dreaded Spam folder? The answer may surprise you. Ready? Don’t send bulk emails...